International Employer Branding Summit

The International Employer Branding Summit, now in its 6th year is Italy’s longest running conference focused on International best practice employer branding and talent management issues. The 2014 Summit will bring together many of the world's top employer brand leaders and strategists to share insights into how they are implementing employer branding best practice strategies to address the key challenges impacting on talent engagement and retention The World at Work today requires a new perspective as we transition to a global landscape with many political, economic, social and technological uncertainties. Increasingly the science and practice of employer branding is becoming more strategic as the lines between employees, consumers, shareholders and profit is becoming blurred and more closely integrated. Over the past 20 years employer branding in the world’s best employer brands has evolved from a recruitment function to a strategic management function focused across the entire employee lifecycle from pre-hire to retire. Social media and mobile technologies are transforming the way companies reach and target customers and talent. Increasingly these new media are also influencing how companies communicate with their existing employees inside the enterprise. Research shows employees are seeking to work for companies that offer good salary and benefits, authentic leadership, development opportunities and a friendly workplace. This presents many challenges for companies where there is a mismatch between the skills required to effectively perform the job and the skills available in the market. In emerging markets such as Brazil, India, Russia, China, Eastern Europe, Turkey and the Middle East, demand for products and services as these economies evolve is growing at a faster rate that companies can source and employ talent. Compounded with slow or declining growth in developed markets, attracting and retaining the best talent is now a major focus for companies around the world. New strategies and new approaches are required!

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